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The casino gaming industry is constantly in a state of influx because of untapped markets and rapidly changing technology.

Potential goldmines like Japan and Brazil offer opportunities for major land based casinos to continue growing. And virtual reality gives the online gaming world a new dimension.

You can be sure that publicly traded casino companies will try to take advantage of upcoming technology and/or new markets.

That said, let’s look at 7 public casino companies that are eyeing major growth over the coming years.

1. Las Vegas Sands Corp.

Las Vegas Sands is the world’s largest casino company with over $14 billion in annual revenue.

This makes it seem like they don’t have much room for growth. And Sands has recently struggled because their Macau properties were stuck in the middle of a casino recession.

But the Sands Corp. is poised to take off in the future for two major reasons:

1. Macau’s gaming market is on the rebound.

2. Sands never stops looking for new areas to expand to.

Beginning with the first factor, Macau started their downturn in 2014. This is the point when the Chinese government began cracking down on money laundering and government corruption.

Many Asian high rollers were targeted during the money laundering investigations. Eventually, Chinese high rollers stopped pouring into Macau over fears that they’d be hassled.

The good news, though, is that the anti corruption campaign is slowing and Macau casinos are rebounding. This works for Las Vegas Sands, which owns the following casinos in the special administrative Chinese area:

  • Sands Cotai Central
  • Sands Macao
  • The Parisian
  • The Venetian Macao

The Sands Corp easily survived the Macau recession because they’re so focused on diversification. They have properties in Las Vegas, Macau, Singapore, and the American East Coast.

And they’re looking to expand their reach to both Japan and Brazil in the future.

Japan is the most realistic venture because the country legalized casino gambling at the end of last year. Las Vegas Sands has pledged to build a resort worth up to $10 billion.

Japan has 127 million residents and the world’s third largest economy. This is why many see the Land of the Rising Sun as the world’s next big casino market.

Sands is also looking into Brazil as a potential casino destination.

The only problem is that Brazil is years away from legalizing casinos. But this is still a country worth lobbying in because they have 207.7 million people.

2. MGM Resorts International

MGM is the biggest rival to Las Vegas Sands because they earn $9.5 billion per year and have properties in both America and Asia.

MGM is especially dominant on the Las Vegas Strip, where they own everything from casinos to arenas. Here’s a look at their Vegas Strip properties:

  • Adventuredome
  • Aria Resort & Casino
  • Bellagio
  • Circus Circus Las Vegas
  • CityCenter (jointly owned with Dubai World)
  • Delano Las Vegas
  • Excalibur
  • Luxor
  • Mandarin Oriental
  • Mandalay Bay
  • Mandalay Bay Convention Center
  • Mandalay Bay Events Center
  • MGM Grand Las Vegas
  • MGM Grand Garden Arena
  • Monte Carlo
  • New York New York
  • Skylofts at MGM Grand
  • Slots A Fun Casino
  • The Mansion at MGM Grand
  • The Signature at MGM Grand (jointly owned with Turnberry Associates)
  • The Mirage
  • T Mobile Arena (jointly owned with AEG)
  • Vdara
  • Veer Towers

Casino gaming isn’t booming on the Vegas Strip, but entertainment and other ventures are. This is why MGM is poised for success with venues like their new T Mobile Arena, which hosts concerts and conventions.

The company has done well at expanding across the US. They own casinos in Atlantic City (Borgata), Biloxi (Beau Rivage), Detroit (MGM Grand), Maryland (MGM National Harbor), and Massachusetts (MGM Springfield).

Where MGM looks to really gain the most growth is their Macau properties. They own Grand Macau and will soon open Casino Cotai.

As covered before, the Macau casino market is on the upswing. And this means that MGM could earn some major profits in the coming years.

MGM is also under consideration for a Japanese casino license, which would be very lucrative.

3. Amaya Inc.

The online gaming company Amaya made waves in 2014 when they purchased PokerStars for $4.9 billion.

The Canadian business didn’t immediately capitalize on their investment because online poker’s popularity has been steadily decreasing over the years.

It also didn’t help that former CEO David Baazov stepped down after he was indicted on insider trading allegations.

Amaya weathered the storm, though, and have been diversifying their assets over the past few years.

The company is focused on building their casino and sportsbook products while keeping internet poker steady. The plan is working too because their casino and sportsbook now account for over 25% of their revenue.

The entire reason why Amaya purchased PokerStars for such an outrageous price is that they saw value in the customer base. The company’s number of registered users has grown to over 108 million.

It appears that Amaya’s strategy of offering more than just poker is paying off. And they’re also in the midst of changing their image too.

The company will soon change its name to the Stars Group and move their headquarters from Montreal to Toronto. This should help in distancing them from Baazov’s insider trading scandal.

4. Wynn Resorts

Wynn Resorts has done a fine job of creating a luxury casino resort brand that spans from Las Vegas to Macau.

But Wynn has also struggled too because of their Macau properties. They own the Wynn Macau Resort, Wynn Palace, and Encore at Wynn Palace – none of which were immune to the Macau recession.

But like the Sands Corp. and MGM, Wynn should rebound nicely along with the Asian gaming destination’s economy.

Another move that will help the company experience more growth is their upcoming property in Massachusetts. Wynn is currently building Wynn Boston Harbor just outside downtown Boston.

The $2.4 billion venue will feature 629 hotel rooms, restaurants, retail outlets, convention space, and a spa.

Wynn hasn’t forgotten about their Las Vegas roots either.

CEO Steve Wynn announced that he’s overhauling the Wynn Las Vegas by 2020. The renovations will include more nongambling activities along with a clear water lagoon.

5. Net Entertainment (a.k.a. NetEnt)

Net Entertainment has been running internet casinos and supplying online software since the mid-1990s.

This makes them one of the oldest companies in online gaming. And they don’t show any signs of slowing down in the near future either.

NetEnt has produced a number of top online slots hits over the years. Here are some of their most popular games:

  • Aliens
  • Arabian Nights
  • Blood Suckers
  • Blood Suckers II
  • Dead or Alive
  • Drive: Multiplier Mayhem
  • Gonzo’s Quest
  • Guns N’ Roses
  • Hall of Gods
  • Jack Hammer
  • Jack Hammer 2
  • Mega Fortune
  • Mega Joker
  • Starburst
  • Wild Wild West: The Great Train Heist

Net Entertainment has also done a great job of entering the live dealer gaming space. They now feature different variations of live blackjack and roulette games.

What makes NetEnt stand out among other online gaming providers is their attention to detail and quality.

They’re also quite good at adapting to industry trends.

This is why we see Net Entertainment continuing to lead the internet gaming world for years to come.

6. Genting Group

No casino company is more international than the Genting Group.

The Malaysian business has properties in China, Hong Kong, Singapore, the Caribbean, the UK, and the US. Here are some of their notable establishments:

  • Resorts World Manilla
  • Resorts World New York
  • Resorts World Sentosa (Singapore)
  • Crockford’s Club (London)
  • The Colony Club (London)
  • Genting Chinatown Casino (London)

This company has also planned projects in South Korea, Las Vegas, and Miami, Florida.

Based on their experience in navigating international casino waters and continued growth, we expect the Genting Group to continue spreading their brand.

7. Boyd Gaming

Boyd Gaming is different from the other companies on this list because they have a narrower focus. Specifically, Boyd Gaming builds regional casinos in the United States.

They currently feature 22 casinos throughout eight states, including Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Nevada, and New Jersey.

Boyd’s diversification has set them up well to avoid downturns in major casino markets like Las Vegas, Macau, and Singapore.

The company did have one major hiccup in 2006 when they were building a Las Vegas Strip casino. But they were forced to abandon the project and sell the property for $350 million.

In hindsight, this was a good turn of events because Boyd avoided opening a Vegas casino during the American recession (2008 10). Since then, they’ve continued to thrive by serving different regions in the US.

Boyd Gaming also has an internet gaming partnership with California’s Pala Interactive and GVC Holdings (under former bwin.party brand). This puts the business in a good position to take advantage of the US online gaming market when it finally expands.

Conclusion

The casino gaming world is far from reaching its peak. This is why publicly traded companies continue to invest in new properties and lobby governments to legalize gambling.

The question remains which of these companies gain the most from budding casino markets and new technology.

Las Vegas Sands has proven successful at winning over government officials and earning casino licenses. This includes when they won the right to build the Marina Bay Sands in Singapore over MGM.

Both companies will square off in Japan again with another casino license on the line.

Another thing to watch in the publicly traded gaming world is the development of Amaya.

I covered how the internet gaming giant has been diversifying to casino gaming and sports betting. Will they eventually become a giant in the online casino world?

It’ll also be interesting to see how Genting World’s new projects come along because they’re set for expansion in Miami, Vegas, and South Korea. Perhaps they can grow to the level of MGM and Sands Corp if these projects go well.

I’m also interested in any up and coming businesses that could break into the upper echelon. That being said, it’ll be fun to watch these developments in the coming years.

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In an interview with MarketWatch in 2002, the late Hunter S. Thompson said the only stock he ever bought was in the Boston Celtics. But in 2020, perhaps Thompson might reconsider, since the hot trend appears to be US online gambling operators becoming publicly traded companies.

Everything came to a roaring halt when the coronavirus ravaged the US. Sports and sports betting were all but nonexistent. It started with March Madness and then spread like a fever to other leagues. By April, your betting options were Russian table tennis and Belarusian soccer. When the US Supreme Court put an end to the Professional and Amateur Sports Protection Act (PASPA), it unknowingly opened the doors to gambling talks inside state capitals.

But in the last few months, it’s not the legalization of sports betting that’s been receiving widespread attention, but rather, well-established gaming companies taking their online business public. Online casinos are making record profits during the pandemic, and a few significant companies are pouring investment money into online segments, betting on long-term gains.

However, investing in online gambling can be just as rewarding as betting on the Boston Celtics to sweep the lifeless Philadelphia 76ers. It can also be as dangerous as betting on them to do it again against a more formidable foe.

Here’s a look at three high-profile companies leading the charge.

DraftKings leading the crusade

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This all started in April when popular daily fantasy sports (DFS) turned sports betting operator DraftKings (DKNG) debuted on Wall Street. The company’s opening price of $20.49 rose to an all-time high of $44.70 and is currently hovering around $38.91 as of 10:26 CST.

The company is known to suck the air out of a room. DraftKings Sportsbook is the leading sports betting operator, and whenever it does something as drastic as becoming a publicly traded company, others pay attention.

In its most recent earnings report, DraftKings said, “The company is well-positioned to continue to deliver on its key priorities, which include entering new states at the earliest opportunity, investing in product and technology to create new offerings for American sports — and acquiring and retaining customers.”

We don’t need to sit here and ramble on about the inner workings of DraftKings. The company knows DFS, it knows sports betting, it has a huge customer base and it has the potential to become sports betting/online gambling royalty. It is also in online casinos now.

The level of success DraftKings has been able to achieve in the two years since the repeal of PASPA is unmatched. But in doing so, it placed a giant target on its back, with other operators looking to overtake the behemoth.

Golden Nugget is a leader in online casino gaming

Sometimes, when you have a game plan, you want it to be a secret — like when the Arkansas Razorbacks unveiled the Wildcat formation to utilize their three-headed monster, running backs Darren McFadden, Felix Jones and Peyton Hillis. Not only did they take other teams by surprise, but Arkansas also managed to finish the ’06 season 10-4.

This was not the case for Golden Nugget — no secrets here. The company revealed its strategy to break off its online gambling arm and list it on the Nasdaq exchange.

Golden Nugget is the largest online casino in New Jersey and posted a net income of $11 million in 2019. The company also plans to launch online casino games in Pennsylvania and Golden Nugget sportsbook in Michigan in 2021.

In a transaction plan similar to DraftKings’, Golden Nugget’s online gambling business will be acquired by Landcadia II, a publicly listed special purpose acquisition company (SPAC).

Once the deal is complete, Landcadia II will change its name to Golden Nugget Online Gaming Inc. (GNOG).

The move is genius. What Golden Nugget does best is online casino games. When it becomes a publicly traded company, owner Tilman Fertitta can raise additional funds at a time when COVID-19 has crippled land-based operations.

In football terms, this move screams “We are going to run the ball right down your throat — try to stop us.”

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Rush Street Interactive taking a page from its rival DraftKings

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If it works for your competitor, it just might work for you. That appears to be the mindset of Chicago-based Rush Street Interactive, as it too will become a publicly traded company once its deal with dMY Technology Group is complete.

Rush Street has a tally of first-to-market achievements under its belt. It was the first company to launch online casino gaming in New Jersey and the first to launch online sports betting in Pennsylvania, Indiana, Colorado and Illinois.

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According to the Chicago Business Journal, the transaction value of the combined companies will be around $1.78 billion. Once the transaction is complete, dMY Technology will change its name to Rush Street Interactive Inc. (RSI).

The move is not surprising and is a product of a rapidly changing industry looking to compete with top operators like DraftKings and FanDuel.

MGM Resorts and the value of investment

Lastly, we have MGM Resorts and the 10-figure investment from billionaire Barry Diller due to the outlook on online gambling. Diller’s company, InterActive Corp, purchased a 12% stake in MGM worth around $1 billion.

In a Fox Business report, Diller said the online gambling industry is worth $450 billion on a global scale and he has been looking to enter the online space for some time.

The substantial investment helps reinforce the narrative that online gambling is where the industry is heading. New Jersey online casinos recorded $84.9 million in revenue for June. Pennsylvania netted $55.8 million, and some market analysts anticipate Michigan’s online gambling value to be worth more than either of them.

The US stock market is extremely volatile and continuously in flux. To that extent, it might be wise to stick with Thompson’s advice and back the Celtics. They swept Philly 4-0 and now take on the defending NBA ChampionToronto Raptors in a best-of-seven series beginning Thursday, Aug. 27.

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