The year’s Responsible Gambling Week will see the industry come together to stage the largest ever campaign to promote safer gambling practices in the UK and Ireland. Responsible Gambling Week 2019, which takes place from 7-13 November, will once more be the public face of the industry’s year-round commitment to safer gambling. Back Free eLearning Resources 2020-2021 UN DAY ONE WORLD WEEK RESPONSIBLE GAMBLING WEEK ALCOHOL AWARENESS WEEK ROAD SAFETY WEEK GLOBAL ENTREPRENEURSHIP WEEK. Responsible Gambling Week is a cross-industry initiative to promote responsible gambling in the United Kingdom and Ireland. Link to Responsible Gambling Week.
The Responsible Gambling Week project is to be replaced by the Safer Gambling Week from this year, according to industry organisations behind the UK-focused initiative.
The Betting and Gaming Council (BGC), Bingo Association (BA) and the British Amusement Catering Trade Association (bacta) all support the initiative, which aims to promote the ongoing awareness of and education campaign for safer gambling.
‘Let’s Talk About Safer Gambling’ will remain as the strapline of Safer Gambling Week 2020, with the initiative to enable all businesses and organisations to talk about safer gambling with customers, staff and their friends and family. The rebranded 2020 event will run from 19-25 November.
“Safer Gambling Week is a fantastic initiative which the BGC are proud to play a leading role in,” BGC chief executive Michael Dugher said. “This awareness campaign is now in its fourth year and it has achieved a significant increase in engagement at all levels on the tools and support available to customers.
“We achieved over 25 million impressions on social media in 2019, setting a new benchmark for the campaign, which demonstrates the breadth and reach of the campaign.”
Safer Gambling Week 2020 artwork for promotional and messaging materials, including posters, online banners, social media collateral, contact cards and leaflets, will be available to all participants free of charge.
BA chief executive Miles Baron described the week as an important part of the bingo industry's commitment to social responsiblity. It provided a “useful focal point” for highlighting player protection efforts running throughout each year, he added.
Bacta CEO John White added: “Safer Gambling Week allows bacta members to highlight their year-long commitment to safer gambling, the safer gambling tools available to customers and the quality of staff that engage with our customers on a daily basis.”
As the world ground to a halt due to the COVID-19 pandemic, the online gambling industry has seen a rapid increase in the number of players, and as a consequence more compliance and fraud breaches, writes Sumsub co-founder JacobSever (pictured).
The lockdown’s imposed to halt the spread of the virus were a “recipe for disaster” for the gambling industry, as existing legislation such as the 2005 Gambling Act was described as “sluggish” and “toothless” in combating the subsequent problem gambling caused by increased online gaming.
Furthermore, businesses have struggled to remain compliant – with online gambling firms Betway and Caesars Entertainment UK both paying over £10m for breaching AML and problem gambling laws.
Throughout the year, a number of emergency laws were enacted that set the course for broader changes in the future.
Sumsub has revisited the new requirements introduced in 2020 and assessed how the gambling industry is expected to transform in 2021.
The changes introduced in 2020
As the number of payers and the accompanying risks soared in early spring, gaps in regulatory controls became obvious and needed mending.
Here are some of the changes that you should be aware of.
In May, the Gambling Commission introduced stronger protections for gamblers considered at a greater risk of harm during lockdown.
To comply, businesses are now requested to conduct affordability checks, prevent reverse withdrawals and put restrictions on bonus offers for customers showing signs of harm.
At the beginning of 2020, the Gambling Commission tightened the requirements surrounding player age and identity checks to prevent underaged and problem gambling.
As a result, gambling platforms now must verify players’ identities before they deposit funds into their account, access free-to-play gambling games, or gamble with the licensee using any free bet or bonus.
Companies also need to enact policies and procedures for detecting duplicate accounts held by the same individual.
Since April, gambling platforms can no longer accept credit card payments since this could enable problem gamblers to bet more than they can afford.
E-wallets connected to credit cards are still accepted. However, the e-wallet providers must ensure that the connected credit cards aren’t used for gambling.
The Gambling Commission made it mandatory for online operators to join the national online self-exclusion scheme, GAMSTOP, in hopes that more problem gamblers can be prevented from accessing gaming platforms. So don’t forget to sign up.
VIP players often become problem gamblers, as they’re frequently tempted with free bets, cashback, and prizes. Accordingly, the Gambling Commission announced strict new rules for operators in order to prevent malpractice surrounding VIPs.
From 31 October, operators must conduct affordability checks, assess vulnerability risks, perform ongoing gambling harm checks, and verify identity occupation and source of funds before designating VIP status for a player.
This year, regulators also saw an urgent need for updating the 15 year-old Gambling Act, which was deemed ‘inadequate’ and unable to protect young and vulnerable.
Considering further online restrictions, the Department for Digital, Culture, Media and Sport (DCMS) launched a call for evidence which will continue until 31 March 2021. This is in order to update the Gambling Act in a manner more compatible with current realities.
The changes awaiting businesses in 2021
Aside from the new Gambling Act, there are two other critical changes that businesses should prepare for:
The UK has announced that they are raising the age limit for purchasing physical National Lottery tickets, including scratchcards, from 16 to 18.
The new age limits are set to go into effect from October 2021. Online lottery sales to under-18’s are prohibited from April 2021.
Gambling companies should expect more restrictions on online advertising, especially concerning the display of any images that may normalise gambling for children, such as football sponsorships.
The changes are likely based on a recent Ipsos MORI report on the effect of gambling marketing and advertising on children, young and vulnerable adults.
What to expect in the next few years
Going forward, the Gambling Commission has a lot of regulations on their plate. But here’s what industry experts think will change specifically over the next few years. Consider these as you grow in order to avoid future challenges.
To protect people from gambling-related harm, the Gambling Commission is likely to raise licensing standards and tighten sanctions for non-compliance.
So be sure to stay on top of AML and responsible gaming best practices.
Since the maximum stake at fixed-odds betting terminals was already cut from £100 to £2 in 2019, companies can expect further reductions on bets for online slot machines.
If you make sure to follow the rules, these changes won’t hurt your business. Healthy gamblers, once verified, will still be able to place bigger bets.
Over the years, companies have been repeatedly fined for inadequate Proof of Source of Funds (PoSoF) checks on deposits. The updated Gambling Act is expected to provide more detailed guidelines and harsher thresholds for PoSoF checks.
So, it’ll make sense to get your PoSoF verification in shape before this becomes a bigger issue.
New players may see reduced deposit thresholds until they pass a more thorough customer due diligence check. This may also affect “welcome bonuses” and possibly eliminate terms such as “free bets” to further protect the vulnerable.
If you have an accurate verification system in place, healthy players will successfully pass your checks and continue placing bets – just make sure to set controls that detect vulnerable players.
Problem gamblers still find ways to get around self-exclusion systems.
The Gambling Commission might suggest implementing a system that automatically shares problem gambler details across operators and relevant bodies.
Make sure you can accurately detect problem gamblers now to make the transition to a new system easier.
It is not yet clear when the new Gambling Act will come into effect. Given the current pace of the Gambling Commission, this will most likely happen in 2022. Nevertheless, businesses must be aware of the incoming changes in order to stay compliant and continue growing.
The future Gambling Act could very well be a transformative moment for the UK gambling sector. If the gambling industry can anticipate – and embrace – these incoming changes, they may find it quite beneficial.